PIZZA HUT'S WING-A-PALOOZA
Pizza Hut approached TracyLocke to create a program promoting a wing eating contest that would be held at US Military bases around the world. The very successful program included hatch-style posters, irreverent chicken-headed men, call-to action headlines with a military spin, a silk boxing robe, and a kit with all kinds of tools for Pizza Hut associates to participate. I was brought in to illustrate the pages in the Field Manuel.
Client: Pizza Hut
Creative Director: Bryan Foux
Art Direction: Matt Brinker
Illustration: Michael J. Katits