JBL & NYC Grand Central Shuttle Takeover

The Brief Create a deeper awareness of the JBL brand and product offerings through our NYC Shuttle media buy.

The Challenge Connecting consumers to the personality of the JBL Brand while still clearly communicating key product offerings across multiple categories.

The Solution Our team decided to compartmentalize each product category into its own visual story, We worked with our inner agency production teams to concept, shoot, and develop unique product experiences within each train car. From smart home audio to expressive wireless headphones, each train car became its own immersive environment highlighting each unique product offering.